AND Watches

AND unites accessories and identity. AND, as the mirror of DNA, is the ultimate finishing touch to colour your mood and to express your style.

AND, Reveal your DNA.

Founded in 2010, AND is rooted in this era. Due to modern technologies, trends, cultures and people spread around the world very fast nowadays. We eat international, we think international, we dress international. At the same time, this globalisation makes us more eager to express our differences, uniqueness and identity. A significant way to do so, is our outfit. That’s why AND, as the mirror of DNA.

AND, Reveal your DNA.

AND developed three product lines: Heritage (vintage), Blueprint (urban) and Evolution (fashonista).



Vintage with a timeless sense for design.

From Gatsby to E-type, from Picasso’s Guernica to the Finnish Ball Chairs, they all provide the inspiration for this distinguished Heritage line. The style for the person with style!



New York, Tokyo, Barcelona: they all give you the feeling that urban life is more than living in a concrete jungle. Blueprint reflects the soul of no-nonsense city life. Leave your mark with AND Blueprint!



Fresh colours and new materials like ceramics and silicon, make the Evolution line fashonista.

‘We live not according to reason, but according to fashion’, the Roman philosopher Seneca wrote.

Survival of the Hippest!